Conceptual Idea Of Product Package Design

If you are a marketer who gains some experience of marketing field, you should realise that one of the most powerful marketing tools is packaging. Particularly for the consumer products in the same type of product but the difference is only packaging. For example, drinking water, as you can see that drinking water product are same over the world, we just can not identify the difference of the product different but what we can see the difference is only the package that contains the water. Check out www.smashbrand.com to get started.

So this is what we are talking about. Packaging can influence the consumer to buy the product, which sometimes it is much more important than the quality of the product itself. And this is what many of marketer trying to archive to be competitive in the market. However, there are still many young marketers who still the concept of designing good product package.

It is likely that to day many marketers just trying to design the product package that has good appearance and attractive to the customers. Sometimes there is also a strong argument from consumers that the manufacturers just to design beautiful package only to increase the price without increasing the quality of the product. Therefore, it is clear that quite unfair for the consumer to buy more expensive products but still get the same quality and the price just increase because of the cost of product packaging. Find out more at the Smashbrand website.

According to the fact described above that the main purpose of product packaging design is to create different" to another product in the same market. But this does not mean that it is all about the appearance of the design that has to be attractive to the customer. There are still more to consider in order achieving sales targets. This is because the consumers now are very well educated and they just do not look at the appearance of the package to make the final decision.

However, some factor may still play a major role in customer' decision-making process, such as branding. We have to admit that branding is one of the most important marketing tools that costly, time and resource consuming but the result is magnificent. The success of product branding can indicate the success of the organisation. In case that the product has very strong branding, the importance of product packaging seem to be less significant. This is because consumers seem to stick with the brand rather than the appearance of the product package. Therefore, the characteristics of the package of product tend to be the focus or another aspect such as environmental preservation, re-recyclable, flexible and movable etc.

In contrast with the product that in the stage of building its brand, the characteristics of packaging design is so important. Product designer tends to focus more on the appearance of the package. However, this could be very costly and sometimes not worth the investment because it may not increase the sales volume as expected. However, for this type of product, packaging may be only one of the important marketing factor that has to be a focus on, choosing other marketing tool is always the better option.
  
Check out http://en.wikipedia.org/wiki/Packaging_and_labeling to read more about this.