Top Tips for Effective Product Packaging

Packaging is so crucial to the success of any product that manufacturers pay big amounts to multinational agencies whose only job is to create effective packaging design. While it looks like a good eye is all that's needed for this job, there's really more to it than most would imagine. Check out  Smashbrand to get started.

If you're working on your new product's packaging, here are tips that can help you:

1. Be original.

Why is it important to be original? Because it's the best way to be memorable. Be different. Brand packaging is not something that works if you treat it the way it worked for other brands. Be bold and different. Search around for inspiration. Brainstorm ideas with your business partners or even your family or friends. Nobody likes copycats.

2. Keep it clear and simple.

The average customer takes about four seconds to look at a shelf and try to understand what a particular product is and its brand. While there are types of products that permit a little mystery, like perfumes and other luxuries, most would have to be easy to identify. In other words, make your message short and clear.

3.Tell it like it is.

If you depict your product as though it was a lot better than it really is, you're deceiving people. And eventually, when they do buy your product, they will be disappointed and have bad stories about it. That affects your brand image negatively and it will certainly cause your sales to drop. This is why it's important to be honest.

4. Keep it practical.

When designers get lost in the aesthetics and attention-grabbing and all, they usually overlook practicality. The Heinz catsup bottle turned upside down couldn't be a better example (in fact, when they did that, their sales shot up). The idea is to make using, storing and transporting your product, easy for the customer. Visit  to get started.

5. Grab attention from the shelf.

When people walk down grocery aisles, they look at the shelves and pick up something they're familiar with or had planned to get. Or they find something new and they pick it up first because it caught their attention. Your packaging should make them do just that. Don't get lost in the crowd. Make your design stand out without being outrageous.

6. Make your design flexible.

Make sure your packaging design is flexible enough that it would be easy for you to make a few tweaks here and there for a new sub-brand or variation, without changing the essence of your brand. After all, as we all know, the secret to branding success is consistency. Who knows when you'll add something new to your product line? When that time comes, make sure it won't be hard to package it as a new product yet still essentially the same brand you have built from the start.